About Us
Human. Centred.
We empower Australian businesses to thrive in the AI era by humanising workplaces: blending AI strategies with holistic wellness to foster peak performance, deep purpose, and to develop the potential of their people.
Our Story
Humainify was born out of lived experience. After decades working with boards, executives, and teams across corporate, government, and creative sectors, we saw the toll that outdated systems, toxic cultures, and constant disruption take on people. The COVID era made this impossible to ignore. Technology was accelerating, but people were burning out.
We created Humainify to change that.
Our Founders
Trent McHugh is a future-focused strategist with a background in strategy, business operations and mental health. He has spent his career helping organisations navigate disruption, align strategy with human wellbeing, and build cultures that can thrive under pressure.
Cathy Gray is an entrepreneur who has built and run a nationally operating marketing business while also leading Adelaide’s largest yoga studio. Her expertise bridges brand strategy, communications, and human resilience — giving her a unique lens on how to align performance with wellbeing.
Together, Trent and Cathy combine strategic foresight with deep human insight — guiding organisations to embrace change without burning out their people.
A Different Kind of Business Advisory
Humainify is a member of the Institute of Advisors (IOA) and we draw on trusted business analysis systems that are used by over 60,000 organisations worldwide.
But we know traditional business advisory can be limited. Too often, it focuses only on numbers, processes, and compliance, overlooking the very people who make businesses succeed.
That’s why we built Humainify’s proprietary model: a fusion of structured business analysis with the art of being human. By embedding wellbeing, culture, and trust into strategy, we help organisations not only perform better, but thrive sustainably.
Our Philosophy
We believe disruption is inevitable, but humanity is essential. That’s why our work sits at the intersection of AI adoption, workplace wellness, and culture transformation.
We help mid-sized Australian businesses:
Secure their people – reducing burnout, absenteeism, and turnover
Strengthen their processes – embedding smarter systems and AI without overload
Future-proof their business – building resilience, trust, and long-term performance
Why Humainify
Our approach delivers measurable ROI:
- Lower absenteeism and turnover
- Productivity gains from AI-enabled workflows
- Stronger engagement, resilience, and retention
We don’t just prepare you for the future of work: we help you lead it.
Legal
Privacy Policy
Terms & Conditions
Connect
33 Warwick St
Walkerville SA 5081
© Humainify
All Rights Reserved