Smarter work.

Healthier teams.

Future ready culture.

Adelaide

Launceston

Online

Helping mid-sized businesses unlock value by aligning strategy, systems, and teams in the era of AI, so they can grow without chaos, burnout, or high staff turnover.

About Us

Humainify provides tailored or packaged strategic advisory services that staff stop leaking hours, burnout and turnover.

We provide a change management roadmap to future proof your business now and through the era of AI and emerging technologies.

We work with you to map a clear path forward for your business focusing on our 3 core pillars:

People- leadership culture and workplace wellness

Purpose- future trends and strategic direction

Performance- business systems and processes

Essentially, Humainify helps businesses stuck on the big issues: stalled tech adoption, leadership gaps, messy change processes, unclear strategy, and uncertainty about future trends.

If you want a partner who turns challenges into clarity and progress, we’d love to connect

Why Us

We partner with you to grow your business, transform your operations, and pinpoint the critical areas that need focus. By integrating workplace wellness and resilient leadership in adapting to future trends, we help you identify where you need to be and map out clear, actionable steps to get there.

With over 20 years of global expertise across industries, and a member of the Institute of Advisors, we combine real-world experience with strategic insight to create practical, realistic plans tailored to your goals, capabilities, resources, and budget. No fluff.

meet the founders

Trent McHugh

Trent is a transformational leader and future-focused advisor driving innovation, system design, and cultural change across health, not for profit, and commercial sectors in Australia and New Zealand.

With an MBA, business advisory credentials, extensive background in mental health and training in AI ethics and workforce strategy, he helps organisations navigate disruption with both strategic depth and operational credibility.

A lifelong mindfulness practitioner and global retreat facilitator, Trent’s approach, Applied Awareness, blends conscious decision-making, ethical technology use, and emotionally intelligent system design.

As co-founder of Humainify, he leads work in AI readiness and innovation systems, believing the future of work belongs to organisations that align people, platforms, and purpose, designing for trust, not just efficiency.

Cathy Gray

Cathy is a strategist and communications leader with 20+ years guiding CEOs, Boards, and brands through change, cultural shifts, and emerging trends.

As founder of Gray Management Group, she built one of South Australia’s most respected PR and marketing firms before shifting focus toward leadership, culture, and wellbeing.

Her personal journey through yoga, meditation, and workplace culture challenges during COVID reshaped, not replaced, her corporate career. Today, operating Adelaide's largest yoga studio and as co-founder of Humainify, she merges business strategy with wellbeing to help organisations thrive in disruption.

Cathy champions Embodied Strategy: where clarity, consciousness, and connection fuel resilience, sustainable growth, and human-centred leadership.

How We Work

  • Diagnose: Measure what matters with the Humainify Index.

  • Design: Choose people, process and performance shifts.

  • Deliver: Support change with coaching, check-ins, and resources.

  • Debrief: Report ROI so you see the wins in black and white.

What We Offer

Select your service

Strategic Session

  • Strategic review and consult

  • Humainify Index assessment

  • 90 day project plan

  • Tools and resources for rollout

  • Leadership strategies

Foundation 90 day sprint

  • Strategy session included

  • Implementation plan design

  • Team support and development

  • Monthly strategic reviews and adjust to maximise ROI

Advisory Board

  • 90 Sprint included

  • Ongoing monthly support

  • Access to tools and resources tailored for your business

  • Executive leadership sessions

What You Will Gain

  • Strategic Clarity – Reconnect to your vision and set a focused direction

  • Team Alignment – Engage and retain top talent with clear culture and leadership

  • Scalable Systems – Streamline operations with smart tools and structured processes

  • Confident Decision-Making – Navigate complexity with a clear advisory framework

  • Sustainable Growth – Scale profitably without burning out or breaking your team

Who We Partner With

  • Owners of service-based businesses turning over $500k–$5M

  • Founders ready to scale but stuck in operational overwhelm

  • Leaders losing key people or facing cultural fragmentation

  • Small teams with big ambitions, navigating growth and uncertainty

How can AI improve workplace productivity without causing burnout?

AI can save Australian employees up to 7.5 hours per week by automating repetitive tasks, streamlining reporting, and improving decision-making (EY; Grant Thornton). But without the right culture, AI adoption can backfire—creating overwhelm, mistrust, or job stress.


At Humainify, we align AI workflows with human wellbeing. That means choosing the right tools, redesigning processes, and ensuring staff feel supported rather than threatened. The result? 20% productivity gains with higher engagement, not higher burnout.

FAQ image

What ROI can I expect from workplace wellness programs?

Research shows that for every $1 invested in workplace wellness, businesses save $3.27 in healthcare costs and $2.73 in reduced absenteeism (Journal of Occupational & Environmental Medicine; SHRM). In Australia, this translates to hundreds of thousands saved annually for mid-sized businesses.
At Humainify, we also track productivity, retention, and culture metrics—because wellbeing impacts much more than sick days. The real ROI is a healthier workforce that performs at its best and stays longer.

FAQ image

How does workplace wellness impact business performance?

Workplace wellness isn’t “nice to have”—it’s a proven driver of performance. Teams with strong wellbeing show:

23% higher profitability (Gallup)

41% lower absenteeism (SHRM)

59% less turnover (Deloitte)


Beyond the numbers, wellness creates cultures of trust, resilience, and adaptability—qualities critical in today’s disruptive markets.


Humainify’s HEART model (Health, Engagement, Alignment, Resilience, Trust) links wellness directly to measurable business outcomes, so leaders can see both the ROI and VOI (Value on Investment).

FAQ image

What does a Transformation Lead do?

A Transformation Lead helps purpose-driven leaders navigate complex change by aligning people, culture, and performance to business outcomes. Humainify Transformation Lead's are innovators and creators with the structured lens of consultant, advisor and coach.

We don’t just solve problems. We partner with organisations to ask better questions, bring clarity to chaos, and design practical strategies that keep your top talent engaged, your leadership focused, and your business future-ready.

Whether it’s supporting leadership during AI transitions, reducing silent attrition, or facilitating high-performing Advisory Boards, our Transformation Lead's act as trusted partners — not external auditors. We bring a blend of operational insight, organisational psychology, and human-first strategy to every engagement.

FAQ image

Legal

Privacy Policy

Terms & Conditions

Connect

33 Warwick St

Walkerville SA 5081

© Humainify

All Rights Reserved